Content and SEO Optimization

Captivating Event Planning in Chicago Through Strategic SEO Content | Social Vision Marketing

Content and SEO Optimization
Chicago Event Planner and Sweet Carts Rentals
01. The Challenge

The client needed fresh and appealing content to promote their unique event styling concepts, aiming to enhance their online presence and attract more local customers.

02. Campaign Goals
  • SEO-Optimized Website Refresh: Update key website sections including About Us, Services, and Testimonials with SEO-driven content to improve visibility and user engagement.
  • Engaging Blog Content: Develop compelling blog posts that highlight luxurious event themes and provide venue recommendations.
  • Enhanced Social Media Engagement: Increase social media activity with weekly posts that draw from blog themes, accompanied by captivating visuals.
  • Website Content Overhaul: We revamped the client’s core web pages with content crafted to rank for specific event planning keywords in Chicago, focusing on conversions and local SEO.
  • Blog Development: Produced detailed, long-form blog posts on trending event themes like all-white weddings and rooftop cocktail parties, incorporating strategic keywords to boost search engine rankings.
  • Social Media Integration: Utilized themes from the blog to create engaging social media content, designed to resonate with the target audience and increase interaction rates.
03. Results
  • Blog Engagement: Achieved a 30% increase in blog traffic, with content ranking for key event planning keywords.
  • Content Production: Generated 12 new articles that showcased innovative event styling ideas, enriching the site’s content portfolio.
  • Social Media Growth: Social media reach and engagement surged by 18%, with a noticeable improvement in follower interaction.
  • Website Interaction: Site visitors engaged 25% more with the new content, indicating higher content quality and relevance.


Our comprehensive content strategy not only refreshed the client's digital presence but also positioned them as a leading innovator in the Chicago event planning industry. The targeted SEO enhancements and compelling content creation led to increased site traffic, improved engagement metrics, and better lead generation potential.

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