01. The Challenge
Luxury Beauty Salon, a prestigious salon specializing in makeup and manicures, faced challenges in establishing a robust online presence. With minimal activity on social platforms, they struggled to utilize Instagram and Facebook effectively to attract new customers.
02. Campaign Goals
- Social Media Optimization: Create and optimize social media profiles to increase visibility.
- Staff Training on Social Media: Empower stylists with the skills needed for content creation and online engagement.
- Increase Appointments: Drive more appointments and bookings through enhanced social media interactions.
Approach
- Social Media Workshops: Conducted comprehensive 4-week social media training for four in-house stylists focusing on:
- Creating and optimizing business profiles on Instagram and Facebook.
- Hands-on workshops on content strategy, creating engaging posts and reels.
- Daily remote sessions on engagement tactics and community management.
- Analytics and Adjustments: Regular monitoring of social media analytics to refine strategies and improve engagement.
03. The Result
- Enhanced Engagement: Stylists' posts saw a significant increase in engagement, with average likes and comments rising from 5 to over 30.
- Customer Acquisition: Successfully attracted 82 new customers through social media in just one month.
- Increased Customer Retention: Noticed a 10% improvement in the rebooking rate of existing customers.
- Promotional Success: All 50 promotional coupons were redeemed within two weeks, demonstrating effective outreach and offer attractiveness.
Summary
Our targeted social media training empowered the Luxury Beauty Salon to effectively use Instagram and Facebook, resulting in substantial customer growth and improved online interaction. The successful campaign led the client to continue with our ongoing social media management services to maintain and build upon their digital success.
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